A core part of our business is donating, which is reflected in our policy to donate 20% of our profits to a reef/ ocean faced non-profit organization. After immersing ourselves in the saltwater aquarium industry for a couple years it is quite obvious there is a disconnect between saltwater aquarium hobbyists and the scientists/ reef activists. There seems to be an assumption that since hobbyists take fish/ corals from the ocean they don't care about the oceans' ecosystem. As most hobbyists know, this statement couldn't be further from the truth. The saltwater reefing/ aquarium industry is made up of some amazing people. We love the ocean and its creatures, that's why we bring them into our households. It is our hopes that through The Coral Reef Company, we can help bridge the gap between these amazing people and aquarium keeping skeptics.